Adderly Street Ale & Long Street Lager - Craft Beer
[3d design + animation + sound design]
The brief's focus was to create an animated sequence that complemented and enhanced the identity of the existing beer labels.
Hardcover
Italian
1971
No visible ISBN
8.75 x 11.25 i
[3d design + animation + sound design]
The brief's focus was to create an animated sequence that complemented and enhanced the identity of the existing beer labels.
Shamelessly from the modernist sensibility for geometry, I modelled, textured, lit, animated, edited and composited a unique animation that revamps the original designs, with consolidation of their distinct look.
Original labels designed by Magdalena Fuez.
Hardcover
Italian
1971
No visible ISBN
8.75 x 11.25 i
Magdalena’s original designs.
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Cursory texturing, lighting and general lookdev tests.
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Final look of bottles. Whilst maintaining the original label's composition, some metallic details were implemented to the labels for a subtle gleam. The orange and blue were colour graded for a warmer, more vibrant flare.
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Shots from final sequence.
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Final motion sequence.
Cursory texturing, lighting and general lookdev tests.
Final look of bottles. Whilst maintaining the original label's composition, some metallic details were implemented to the labels for a subtle gleam. The orange and blue were colour graded for a warmer, more vibrant flare.
Shots from final sequence.
Final motion sequence.